WANNA UNDRESS A WONDERBRA MODEL? THERE’S AN APP FOR THAT
But of course there is [via PSFK]:
The Wonderbra Decoder app, available on the App Store as well as Google Play, allows viewers of the luxury lingerie brand’s print, outdoor, and video ads to ‘undress’ [21-year-old Slovakian model Adriana Cernanova] to see which of the company’s garments work best beneath various modern fashions. As Cernanova walks between screens, and states of undress, viewers are able to expand the ad to see related product details and purchase options.
Video is available [SFW - sorry about that]:
As a primarily straight guy, I’m all for cleavage and women lounging around in lingerie and stuff, but I’ll admit there’s a sexism angle here, as I’m pretty sure the app is aimed at straight guys who fantasize about making it with supermodels, as opposed to women shopping for push-up bras.
So how it’s going to lead to more Wonderbra sales, I’m not sure. Then again, Wonderbra advertising has almost always been aimed at straight guys, from what I can tell. (As a straight guy, I mean.)
That said, where’s the “undress the model” app for male underwear models? Surely 2xist, Cocksox or even Aussie Bum could come up with something. And don’t tell me there’s no demand for that.
So yeah, there’s arguably a marketing double standard here.
On the other hand, the primal part of my brain wants to know: “Dammit, where was all this technology when I was 15?”
Cos I’d have run up a bill with an app like that, let me tell you.
Undress for success,
This is dF
This entry was originally posted at http://defrog.dreamwidth.org/1304559.html. Please comment there using OpenID.
The Wonderbra Decoder app, available on the App Store as well as Google Play, allows viewers of the luxury lingerie brand’s print, outdoor, and video ads to ‘undress’ [21-year-old Slovakian model Adriana Cernanova] to see which of the company’s garments work best beneath various modern fashions. As Cernanova walks between screens, and states of undress, viewers are able to expand the ad to see related product details and purchase options.
Video is available [SFW - sorry about that]:
Click to viewAs a primarily straight guy, I’m all for cleavage and women lounging around in lingerie and stuff, but I’ll admit there’s a sexism angle here, as I’m pretty sure the app is aimed at straight guys who fantasize about making it with supermodels, as opposed to women shopping for push-up bras.
So how it’s going to lead to more Wonderbra sales, I’m not sure. Then again, Wonderbra advertising has almost always been aimed at straight guys, from what I can tell. (As a straight guy, I mean.)
That said, where’s the “undress the model” app for male underwear models? Surely 2xist, Cocksox or even Aussie Bum could come up with something. And don’t tell me there’s no demand for that.
So yeah, there’s arguably a marketing double standard here.
On the other hand, the primal part of my brain wants to know: “Dammit, where was all this technology when I was 15?”
Cos I’d have run up a bill with an app like that, let me tell you.
Undress for success,
This is dF
This entry was originally posted at http://defrog.dreamwidth.org/1304559.html. Please comment there using OpenID.