Interesting stats

Jun 02, 2008 19:05


Hey Y'all!

I saw a link to this survey of readers by Zogby and Random House and it's actually really interesting so I thought I'd share.  Especially this part:

More than half (52%) admit to judging a book by its cover, with younger respondents more likely to acknowledge a book's cover influences their opinion - 66% of those younger than 30 said they judge a book by its cover, compared to just 34% of those age 65 and older. More than a third (35%) said they have purchased a book because of a quote from another author. When they find a book they like, the vast majority (89%) said they make a special effort to look for other books by the same author.

So what makes you buy a book?  Right now I tend to read mostly YA to get a feel for the market and I generally read the books that are getting buzz, making lists, winning awards, and getting good recs.  What probably makes me most apt to buy a book is someone telling me it's great.  And honestly, I tend not to buy based on cover or quote as much because I'm rarely perusing at a bookstore or library -- I prob buy 98% of all my books online and I always find it hard to browse online.

But still those stats... so much of it is outside the author's control! 

pr & marketing, carrie ryan, business

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