'Misleading' Nutella TV ad pulled

Feb 27, 2008 06:19




A TV advert for Nutella has been withdrawn after the advertising watchdog ruled it exaggerated the hazelnut spread's nutritional value.

The commercial showed several mothers giving their children Nutella on toast with a voiceover saying it could be part of a balanced breakfast.

But it was pulled to be amended following 53 complaints to the Advertising Standards Authority (ASA).

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