Ugh: Starbucks To Exceed McDonald's
SEATTLE - Starbucks Corp. Thursday raised its forecast for how big it plans to get, upping it by a third to 40,000 stores, and said it was nowhere close to exhausting opportunities in North America, even as more possibilities appear internationally.
The world’s largest coffee shop chain said it is attracting more Hispanics, women and less affluent consumers to its U.S. stores and is focusing on China, India, Egypt, Brazil and Russia for international expansion.
The 40,000 stores -- a figure that would exceed the current size of McDonald’s Corp. -- are expected to be evenly split between the United States and international, the company announced at a biennial meeting with investors in Seattle.
The world’s largest coffee shop chain said it is attracting more Hispanics, women and less affluent consumers to its U.S. stores and is focusing on China, India, Egypt, Brazil and Russia for international expansion.
The 40,000 stores -- a figure that would exceed the current size of McDonald’s Corp. -- are expected to be evenly split between the United States and international, the company announced at a biennial meeting with investors in Seattle.