The Edit LDN Shoe Marketplace Opens a metaverse Store
After its transition to Harrolds in October 2021, the platform plans to bring the shoe community to a new stage of finding luxury customers by opening a virtual store.
Moses Rashid, founder of The Edit LDN, said:
"We clearly see the trend that luxury brands need a Web3 strategy, and for us it seems natural. Cryptocurrency and NFT, as well as a growing desire to receive the product in different ways. Our partnership with Bloktopia is the first big step towards realizing our vision of the most innovative player on the market."
Bloktopia is a VR skyscraper consisting of 21 levels in homage to 21 million bitcoins. It contains "everything anyone will ever need to know" about the advantages and disadvantages of cryptocurrencies, blockchains and NFT.
Created on the Unity game engine based on Web3 technology, Bloktopia metaverse allows visitors to earn cryptocurrency, play games, chat with friends, buy virtual products and learn about cryptocurrency from reliable sources. For example, the Blockchain Technology Center at University College London.
Ross Tavakoli, CEO of Blocktopia, said: "As a major sneaker manufacturer, we are very excited to partner with the number 1 sneaker store in the UK, Edit LDN. Fortnite earns $2 million a day on in-app purchases such as skins (digital clothing) for avatars. Bloktopia will offer another, compatible option. The ability to purchase digital wearable devices, in this case sneakers, using the NFT function implies that they will not be limited only to our metaverse, and they can be worn in hundreds of games and other metaverses.
"This combination of the fashion industry and the metaverse creates a completely new revenue stream for our partners, such as Edit LDN. The customer can also send the sneakers physically."
The launch marks another step in Rashid's plan to turn The Edit LDN into the "Amazon of the sneaker world" after launching a delivery service on the day of purchase
He added:
We live in the "Now" era of Amazon, so we have focused our business on making the supply chain work fast and scaling it globally. This is a real turning point for the market, when delivery generally took 2-4 weeks. Looking ahead, we see that customers interact with purchases in different and interesting ways. That is why The Edit LDN will become a bridge for the physical and for the virtual world through Sneakers.
https://coin-signal.com/cryptonews/the-edit-ldn-shoe-marketplace-opens-a-metaverse-store/
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