SM Entertainment creates Kwangya Metaverse Studio
SM Entertainment (SM) has announced the creation of Studio Kwangya, a company specializing in the production of content in the metaverse.
Since 1995, SM has represented some generations in K-pop, such as HOT, SNSD, EXO, Red Velvet, NCT and more recently Aespa, who call themselves the metaverse girl group.
Kwangya (광야: desert) was adopted by the agency as part of its SM Culture Universe (SMCU) to describe a metaverse of infinite possibilities.
Studio Kwangya's line of business will include the production of visual effects, avatars, virtual reality (VR) and music videos.
The South Korean entertainment industry is becoming one of the pioneers of the metaverse, and virtual K-pop groups, also known as idols, are leading the way.
SM's new metaverse division, Studio Kwangya, recently created Studio A, a joint venture with American VR concert specialist AmazeVR.
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