It looks like
Atlanta is going out to find itself and spend $15 million in the process of doing so. Atlanta is a very diverse town so it's not going to be easy to find a way to succinctly convey that diversity in a single brand and I'm not sure that it's as necessary of a thing to do as the story would lead us to believe.
Oh well, it's only money.
[Listening to: I Ain't Ever Satisfied -
Earle, Steve - Essential Steve Earle (04:02)]