Women: Don't Shop on October 19th!
Business Week - September 20, 2004
UP FRONT -- GENDER WATCH She Stops Shopping To Conquer
If women shut their purses and didn't shop for a day,
would the economy suffer? The idea gets tested on Oct.
19 by 85 Broads, a networking group founded in 1999 by
Janet Hanson, who worked for Goldman Sachs --
headquartered at 85 Broad St.
BusinessWeek has learned that 85 Broads is asking its
4,000-plus members in 450 companies, colleges, and
B-schools not to spend that day. Hanson says the
"buycott" will show the gap between women's purchasing
power and their underrepresentation in boardrooms and
executive suites. Members plan to spread the word to
friends and to women on college campuses. Women
control $3.3 trillion in yearly consumer spending, 44%
of national spending -- a sum that isn't just symbolic.
By Emily Thornton
According to Business Week, the U.S. economy has
become increasingly FEMALE-DRIVEN!
Did you know that women in the U.S.:
1) Control $3.3 TRILLION in annual consumer spending?
2) Make 62% of all car purchases?
3) Take more than 50% of all business trips?
4) Control over 50% of the personal wealth in this country?
UNFORTUNATELY, WOMEN'S PURCHASING POWER STILL HASN'T
TRANSLATED INTO ECONOMIC POWER!
According to Catalyst, only 6 CEO's in the Fortune 500
are women, 12.4% are board directors, and 5.2% are
among the top earners in the country.
On TUESDAY, OCTOBER 19th, we invite you to leave your
checkbook and credit cards at home as a symbolic
gesture that we no longer "buy" the glacial pace of
change for working women in America. Instead of
shopping, go for a walk in the park, write a letter to
a friend, enjoy a museum, or help someone in need.
PLEASE MARK YOUR CALENDARS AND TELL YOUR FRIENDS!
UP FRONT -- GENDER WATCH She Stops Shopping To Conquer
If women shut their purses and didn't shop for a day,
would the economy suffer? The idea gets tested on Oct.
19 by 85 Broads, a networking group founded in 1999 by
Janet Hanson, who worked for Goldman Sachs --
headquartered at 85 Broad St.
BusinessWeek has learned that 85 Broads is asking its
4,000-plus members in 450 companies, colleges, and
B-schools not to spend that day. Hanson says the
"buycott" will show the gap between women's purchasing
power and their underrepresentation in boardrooms and
executive suites. Members plan to spread the word to
friends and to women on college campuses. Women
control $3.3 trillion in yearly consumer spending, 44%
of national spending -- a sum that isn't just symbolic.
By Emily Thornton
According to Business Week, the U.S. economy has
become increasingly FEMALE-DRIVEN!
Did you know that women in the U.S.:
1) Control $3.3 TRILLION in annual consumer spending?
2) Make 62% of all car purchases?
3) Take more than 50% of all business trips?
4) Control over 50% of the personal wealth in this country?
UNFORTUNATELY, WOMEN'S PURCHASING POWER STILL HASN'T
TRANSLATED INTO ECONOMIC POWER!
According to Catalyst, only 6 CEO's in the Fortune 500
are women, 12.4% are board directors, and 5.2% are
among the top earners in the country.
On TUESDAY, OCTOBER 19th, we invite you to leave your
checkbook and credit cards at home as a symbolic
gesture that we no longer "buy" the glacial pace of
change for working women in America. Instead of
shopping, go for a walk in the park, write a letter to
a friend, enjoy a museum, or help someone in need.
PLEASE MARK YOUR CALENDARS AND TELL YOUR FRIENDS!