A couple of minutes ago I mentioned having a good time with my wife on her birthday. However, going to
The Cheesecake Factory (and
Pottery Barn) ended up bothering me; something about seeing people spend over $25 each for a meal and contemplating home accessories in the hundreds or thousands on a whim really got to me.
Admittedly, part of it was being frustrated with our high debt and low income; it often feels like we'll never be able to afford a house, let alone over-priced junk to fill it with. But a bigger part of it is how we can even have places sell stuff like this when many people out there don't have homes or a single dollar for a meal; that there's this whole system in place to encourage us to live beyond our means by presenting people with enough disposable income to waste on a $1000 chair as normal (and no, it wasn't even a high-tech chair or anything, just a fabric-covered wingback).
Similarly, I recently saw an ad for a sitcom about a rich teen who has to move in with his much poorer relatives; we are made to know that they are poor because a big deal is made out of the fact that they can't afford cable or enough hot water for a full shower. While watching the ad, I started paying attention to the house and clothes and it was unbelievable! We're told that this family can't afford non-basic TV (something more than 3/4 of all Americans have) or possibly even hot water, yet they have a multi-level home, several children, fully and nicely furnished rooms, and expensive clothes!
This reinforces the idea that something must be wrong with us if we can't even keep up with a "poor" family. And, of course, the solution to this self-doubt we are now made to feel is to buy what the related ads are selling! Yea Capitalism!