#232- Is there a situation when it is appropriate to be unkind?
Dear E*Trade,
Forgive me if my letter to you seems a bit unkind, but I feel there is no other way to say this. You need a new creative team for your advertising department. Fire everyone you currently employ and start over.
My suggestion may seem a bit extreme, but consider it 'tough love' from someone who has successfully worked for the financial sector for many years. (And still does in a roundabout way.)
Your current advertisements leave a lot to be desired in promoting the image of your company.
I understand you are attempting to show the ease in which someone can open an account and trade in multiple global markets. However, the talking baby advertisements could give some commercial viewers the idea that a child can open an account in his or her name at any age. This is not so. Many states require a child to be at least eighteen years old (though not all). Prior to their eighteenth birthday, accounts must be set up with a custodian for their benefit.
Of course, you SHOULD know all that.
Also, get rid of that foolish man who brags about buying a stock at midnight his time on the Hong Kong stock exchange.
This commercial annoys the daylights out of me.
Every time I see that commercial on my screen, I change the channel. Does this man have no concept of TIME ZONES? If it's midnight in New Jersey, it's twelve hours later there and their market is already open. Also, I loathe his little 'geography lesson' at the end of the commercial where he says, "In HONG KONG. That's China."
Don't insult my intelligence.
In short, I ask you once again to fire your marketing team and hire people who actually know how to make your company appear to be a respectable company to buy and sell shares with. It would be in your best interest.
Sincerely,
The Banker
Muse: The Banker
Fandom: Deal or No Deal (USA)/RPF
Word Count (excluding the quote): 319
Forgive me if my letter to you seems a bit unkind, but I feel there is no other way to say this. You need a new creative team for your advertising department. Fire everyone you currently employ and start over.
My suggestion may seem a bit extreme, but consider it 'tough love' from someone who has successfully worked for the financial sector for many years. (And still does in a roundabout way.)
Your current advertisements leave a lot to be desired in promoting the image of your company.
I understand you are attempting to show the ease in which someone can open an account and trade in multiple global markets. However, the talking baby advertisements could give some commercial viewers the idea that a child can open an account in his or her name at any age. This is not so. Many states require a child to be at least eighteen years old (though not all). Prior to their eighteenth birthday, accounts must be set up with a custodian for their benefit.
Of course, you SHOULD know all that.
Also, get rid of that foolish man who brags about buying a stock at midnight his time on the Hong Kong stock exchange.
This commercial annoys the daylights out of me.
Every time I see that commercial on my screen, I change the channel. Does this man have no concept of TIME ZONES? If it's midnight in New Jersey, it's twelve hours later there and their market is already open. Also, I loathe his little 'geography lesson' at the end of the commercial where he says, "In HONG KONG. That's China."
Don't insult my intelligence.
In short, I ask you once again to fire your marketing team and hire people who actually know how to make your company appear to be a respectable company to buy and sell shares with. It would be in your best interest.
Sincerely,
The Banker
Muse: The Banker
Fandom: Deal or No Deal (USA)/RPF
Word Count (excluding the quote): 319