The BBC is tracking a shipping container for the next year, just to see where it will end up.
They painted their name on it and put a GPS tracker on it. I think the project would be both more and less interesting if no one knew it was "The Box" myself...having the huge name and logo on the side of it is a sure way to make sure that it gets used first and sent interesting places.
http://news.bbc.co.uk/2/hi/business/7600180.stm