Social Networking is not Marketing

[covenantscave]

Social Networking is not Marketing; but the inability to grasp that fact is the defining characteristic of the New Media Douchebag. To a NMD like Scoble, every interaction; from posting a Twitter update, to talking to a person in a bar, to uploading a picture of their cat is an opportunity to promote the semi-mythical “personal brand” that they’ve built around themselves. This is something that makes the New Media Douchebags almost tragic figures to me; and is the main reason why I don’t bag on them as much as I could.

http://www.theangrydrunk.com/2009/02/18/scoble-just-doesnt-get-it/