(no subject)

[courtarro]

Last night I watched a 2.5-hour commercial, known popularly as The Transformers. After the first 10 minutes of noticing several glaring product placements I started making a list, with the bold items being particularly egregious.

• HP
• Cisco
• eBay
• USA Today
• Yahoo!
• Panasonic
• Washington Redskins
• The Strokes
• Burger King
• Chevy Camaro
• Cadillac, Hummer
• GMC
• Pontiac Solstice
• CBS
• PIAA
• Taco Bell
• Apple
• Nokia
• Energizer Bunny
• Radio Shack
• XBox360
• Mountain Dew

Searching these out was fun! The movie was absurd and a lot of the script was downright awful, but it was made passable by watching for in-movie brand placement. The Chevy/GMC/Pontiac stuff was through the roof absurd, with numerous camera movements based on slow pans across the front grills of various GM vehicles. eBay's obnoxious place in the storyline was also overboard. I suppose I can ignore Cisco since it was merely their phones plastered all over every government office, rather than their actual brand name ... but these offices had some serious phone technology! Some of those phones had multiple 14-line attachments, but does anyone really need access to more than 30 phone lines at once?