Robotics: EMA struts her stuff for young, single Japanese men

Jun 20, 2008 00:37

Robotics: EMA struts her stuff for young, single Japanese men
EMA the robot is designed to appeal to single Japanese gentlemen looking for a little companionship

"'Strong', 'tough' and 'battle' are some of the words often associated with robots, but we wanted to break that stereotype and provide a robot that's sweet and interactive," said Sega Toys press officer Minako Sakanoue earlier this week.

Sega's curvaceous new robot walks like a lady and blows kisses to her fans. The 38-centimetre-tall humanoid, called EMA (pronounced Emma) - short for Eternal, Maiden and Actualization - uses infrared sensors to detect nearby men and has more than sixty moves, including smooching whenever her programming kicks into "Love Mode".

Unlike Sega's robotic musicians and pets, the diminutive damsel is mainly targeted at single males in their 20s. "EMA is very lovable. She's not a human, but can act like a real girlfriend," Sakanoue said, adding it would be perfect for shy people looking for a bit of companionship.

Japanese men will be able to take EMA home for about US$175 by September, and Sega hopes to sell 10,000 of the adult-oriented androids within a year.

robot, robotics, bizarre, technology

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