It's just a matter of being able to access more content without having to go through the slag of getting the gear the hard way. One of the reasons I stopped playing WoW is because it got to the point where, in order to see more content, I needed better equipment. In order to get better equipment, I had to go through specific dungeons, and defeat specific bosses who would have a say, 20% chance of dropping the piece of equipment I was looking for. If they didn't drop it, then I had to do the entire dungeon over again. And most of the time these dungeons required 5 people to go through, so it wasn't just like I could do it myself over and over again. I'm not saying I would have bought the gear, had I had the option, but this is a case where I can see someone paying for the privilege of not having to run the same dungeon over and over and over again in hopes of getting the gear they need, so they can go ahead and reach the new content they're trying to see. And honestly, I think that 20% is high.
The other reason people will pay for "premium" gear is that often MMORPGs have a player-vs-player (PVP) component to them. So in this case they can pay for better gear, which allows them to exert their superiority over the other players who didn't pay for the "premium" gear.
The other reason people will pay for "premium" gear is that often MMORPGs have a player-vs-player (PVP) component to them. So in this case they can pay for better gear, which allows them to exert their superiority over the other players who didn't pay for the "premium" gear.
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