https://www.theguardian.com/lifeandstyle/2016/nov/28/breakfast-health-america-kellog-food-lifestyle How lobbyists made breakfast 'the most important meal of the day'
We’ve tied all sorts of ills to a failure to sit down to a hearty breakfast. But research and history show that skipping our granola bowl does not, in fact, harm our health
https://priceonomics.com/how-breakfast-became-a-thing/ Be vigilant. Breakfast is the most marketed meal of the day.