Where Do You Get Your Veggies?

Jul 12, 2010 10:43

"No need to head to the Farmer's Market! Head to Cub Foods, to fill your basket with fresh produce picked at the peak of the season!" - Pandora ad that just played at me.

I find it very interesting that Cub is trying to lure back the people who shop at farmer's markets. I wonder if the group is actually large enough to hurt their bottom line these days? I was listening to a Splendid Table episode that was discussing the impact of the recession on food purchasing habits, and one of the more interesting bits was that farmer's markets and producers of organic foods have not really been impacted.

I hope it's significant. I hope it's an enduring trend.

This may also say something about Pandora's ability to target demographics based on song taste--seems a little far-fetched, but possible, given how good they are at targeting songs I may like.

living in the future, news, csa, food, marketing

Previous post Next post
Up