A simple suggestion for Haiti

[clever_title]

Food aid, emergency tents, and inflatable hospitals may be a short short term priority for Haiti, but will never be the basis for rebuilding the country. You need a functional economy for that.

One thing that the government could do to help that along is to drop the trade restrictions on sugar imported from Haiti. Without the barriers imposed by

Comments

[kbhakkoah]

The basics go something like this:

Short story - in small sips, people preferred the sweeter taste of Pepsi over Coke. People like sweet. Hands down. But, as larger quantities are consumed (8, 12, 16 oz., etc), the tongue gets saturated by and then numbed to all of the sweetness. The sweeter product stops being as refreshing as the less sweet product. The less sweet product prevails. It's why Pepsi always won the Pepsi Challenge, but Coke's sales were traditionally higher.

At the time, the best methods for testing consumers was to give a small sample of A, B, C, etc. Whatever formulations you have. So testing was ONLY done on small samples. Coke got scared that the Pepsi formulation was better, because it beat them in consumer tests. Hence they reformulated to be more like Pepsi.

It's still the major method used today in the CPG industry as an initial screening. We do it a lot with chips - we give consumers a few small boats of chips and ask them to score them. We make them eat at least 3 or 4. Of course, we now know better, and then send people home with large bags and have methods of studying consumers at typical eating occasions, rather than in a testing lab.