This could be interesting for the music-nerds
or rather: marketing music in Japan-nerds *cough*
facts about japanese music market
nothing really new (for us) - but what was interesting for me is how it is STILL new(s) to the "western" music industry... I had to smile (in a rather bitter way) at the part where he's going about that English should work in Tokyo, but it still would be a good idea to brush up on your Japanese... it's NOT self-evident and that's plain rude (but isn't that true for most languages outside English...?)
I am also surprised that he missed a fact: the dedicatedness (is that a word?) of Japanese fans~ which is unique in way, it is infact possible to create your own niche inside this huge market - but you have to be a "good for & TO the fans" artist
facts about japanese music market
nothing really new (for us) - but what was interesting for me is how it is STILL new(s) to the "western" music industry... I had to smile (in a rather bitter way) at the part where he's going about that English should work in Tokyo, but it still would be a good idea to brush up on your Japanese... it's NOT self-evident and that's plain rude (but isn't that true for most languages outside English...?)
I am also surprised that he missed a fact: the dedicatedness (is that a word?) of Japanese fans~ which is unique in way, it is infact possible to create your own niche inside this huge market - but you have to be a "good for & TO the fans" artist