Hmmm...that was fun...just sent the following
Well congratulations! I sincerely hope those responsible for the commercial decision to sell the new Harry Potter book as a loss leader were aware of the way in which you in store staff were handling things tonight, and that a suitable amount of egg is on faces!
Having just attempted to purchase the book for my wife at the Metrocentre Gateshead store, I would like to say I am both extremely disappointed at the shoddy service received, and also stunned and amazed at the methods employed to herd customers around the shop.
1 - I queued up for 20 minutes to pick up my copy of the book. Acceptable and fine given the circumstances.
2 - I picked up some additional electrical items totalling £75 whilst at the store.
3 - I queued at the self serve till point for 5 minutes before being advised that this was a cash only till. I only had cards. Ok I think to myself, there perhaps should have been a sign.
4 - I duly join the other queue that I am directed to and wait for a further 20 minutes. Upon reaching the tantalisingly close distance of 6 people from the front, the same member of staff approaches me, seeing that I have other goods and advises me that this queue is for book purchases only. At this point I gave up and put everything back on the nearest shelf.
Questions:
1) Given that your stated and well publicised aim for selling the book at a loss was to attract customers to the store to make additional impulse purchases, how can you justify then assigning 1 of only 4 tills working purely for purchases of the 1 loss making item?! That's just crazy and asking to have your profits drained!
2) Do you perhaps not have enough money or resources to put up some signs? Many of your customers can read!
3) Perhaps would be a good idea if the staff "herding" the customers were actually aware of what was going on?!
The phrase "p*** up in a brewery" springs to mind.
I shall willingly pay full price to pick up my wifes book from an alternative, reputable supplier in the morning and be glad to say to myself, at last, that I need never darken the door of ASDA again.
Yours, incredibly p***ed off and tired
Chris Burl
Feel better now! :D