MAC reveals Spring/Summer makeup trends for 2015
Romero Jennings, MAC Cosmetics’ director for makeup artistry, was recently in town for the beauty brand’s Spring/Summer 2015 Trends Presentation at Shangri-La Boracay.
For Spring/Summer 2015, runways were all about luminous and effortless beauty. Nothing was overdone and makeup was applied in a carefree but calculated manner. There were also lots of bold and fun looks.
Romero Jennings in Boracay
Jennings said that while the Internet is all about highlighting and contouring, this season there will be more light than shadow. He said the season was about four key makeup looks:
1) Re-view
Jennings described this look as “framing the eyes in a painterly way.”
Lashes are exaggerated and sometimes even clumpy by design. This look deconstructs the traditional rules of applying eyeliner and mascara. Essential products are Studio Sculpt Superblack Lash and Super Slick Liquid Eye Liner in Defiantly Feline.
Ann Demeulemeester
L-R: Alexis Mabille, Giles Deacon
L-R: Léa Peckre, Costume National
2) Enlightened
This trend is about flawless looking skin, with minimal makeup coverage.
“Use oil and primers to make the skin look really luminous,” said Jennings. “Play with matte and shiny textures to not make it look greasy.”
For the runway, the look was about making the skin of the models look almost plastic. The essentials include Mineralize Skinfinish Perfect Topping in Lightscapade and Strobe Cream.
L-R: Issey Miyake, Prabal Gurung
3) Free Party
Inspired by the girl at Coachella who did her own makeup using her fingers. Colors don’t have to be applied precisely. Speaking of color, watermelon is a big trend. Jennings said there’s no need to use foundation for this look. Concealer should be applied sparingly and only where needed.
The result is makeup that looks messy and lived-in. Essentials include Blue Forecast and Superfresh from the Trend Forecast S/S 15 Eye Palette and Pro Longwear Paint Pot in Perky.
L-R: Aquilano Rimondi, Derek Lam
L-R: Max Mara, Moschino
4) No Makeup
You know that girl who doesn’t look like she’s wearing makeup but still looks perfectly beautiful? The No Makeup Trend is all about them. The look is about clean, hydrated skin, perfectly groomed brows, no mascara, sheer highlights, a natural-looking flush, and soft looks without lipstick.
“It should look like you applied everything using your fingers. No hard lines,” said Jennings.
The essentials include Must Have Melon and Go Guava from the S/S15 Lip and Cheek Palette and MAC Eye Brows in Lingering and Strut.
L-R: Desigual, Simone Rocha
L-R: Paul Smith, Ohne Titel
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