That's the only reason why they do
this to me.
I like Cloud's face. It's pretty, but it's not frail-uke-princess-hold-me levels of pretty. He's a blond in his early twenties, and in personal experience blond males tend to stay baby-faced a bit longer. The same goes for his lean frame. It fits. I'm sure this is all to give a bit better credence to the Wall Market event in my mind.
I also like that the Buster Sword looks like it's gone through hell, because it has. I could get wanky over the fact that it's the original design and not the one shown in Advent Children/Crisis Core, but this is also OGC!design Cloud (see belt and Soldier insignia).
Also, he's got a pretty nice ass.
ETA: Icons and a base. Damn it.