Jumping The Gun?

Dec 08, 2007 16:05

As I mentioned not too long ago, Cadbury decided to get more milage out of their Creme Eggs by putting them in a Christmas-themed package. I was in Walgreens last week, and something else caught my eye.

Right next to the case of the Christmas Ornament Eggs, I saw a similar-sized case of the Orange Creme Eggs that Cadbury introduced this past Easter. No renaming, no Christmas-color foil wrapping -- just the same Orange Creme Egg that thoroughly delighted me last spring.

I was a little surprised, and now I'm getting just a little curious. Does this mean that Cadbury is planning to market their Creme Eggs year-round? Or are they jumping the gun just a little, forgetting about Valentine's Day and going straight from Christmas to Easter?

-jc-

cadbury, essay

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