Abuse PSA...

Sep 06, 2008 16:25

...is disturbing, effective, and just really well done.

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German agency Dunkelziffer has released a disturbing PSA reminding viewers of the long term effects of sexual abuse on children, throughout their lives. Girls and women in the TV ad have their space invaded by long hairy phallic slug-like tentacles.

“If sexually abused children never get help, they never outgrow their trauma.”

We’re shown the ways in which memories are triggered by the reading of a fairytale, mention of an uncle, the touch of a lover…

The Tentacle ad was developed at Red Rabbit, Hamburg, by creative directors Oliver Seltmann and Jan Fröscher, copywriters/art directors Joakim Reveman, Bjoern Ruehmann, Matthew Branning.

Filming was shot by The Vikings, via Rokkit, London, with director of photography Sam Brown, editor Paul Hardcastle, and producer Luke Jacobs. Sound was designed at 750 mph.

{Check out the above links for more of their work. 750mph has some cool videos.}


psa, abuse

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