Why I am in PR
A friend recently asked me why I am in PR. I went into this wonderful theory, explanations and reasons why I am the perfect PR person. Many people, including friends, bosses, colleagues, boyfriend said so. The only exception is mummy. She doesn't understand what I do now. She attempted to ask, I tried explaining and we both gave up.
I told my friend, I am in PR because it's a job that allows me to do and learn alot of new things on a daily basis. It's also a job that allows me to meet and talk to different interesting people.
Then I stopped.
I thought for a while..
Is that still true and accurate?
I definitely get to do many things (not necessary new) everyday. I definitely get to meet and talk to different people (not all necessary interesting).
I came home and pondered for a while...
It is an interesting industry. It can be colourful. It can be exciting. BUT it is a job that doesn't allow complacency and a job that requires constant learning and upgrading - something that I don't see much nowadays. I am worried. I keep reminding myself not to get into a complacent stage where working is just a job to earn money, churning out similar kind of work all the time and compromise on creativity to find the best solution to a given problem.
Yesterday, I was telling a friend over lunch that I first went into PR by "accident." I was so inspired by my Public Relations lecturer in University, I decided, this is the industry perfect for me! I guess a semester was not enough time for her to tell me about the other ugly side of things.
Well, no regrets. Some complaints, but at the end of the day, I honestly do like the nature of the industry. I just need to find a niche, the right fit, the right accounts. It is really BS when people say "if you are a good consultant, you can DO EVERY ACCOUNT." There are people who just can't understand balance sheets, can't tell the difference between numbers - don't take on a financial account! There are those whose knowledge of technology is limited to using a laptop and a mobile phone and don't know what a blog is - for goodness sake, try not to take on a tech account.
I know many consultants will disagree with what I think, but at this point, this is exactly what i am thinking! There are some types of accounts that require alot more specific knowledge than others and some people are just not cut out to manage those.
Now, I have geared away from my original train of thoughts.
Why am I in PR?
It allows me to talk about whisky one day, jewellery the next and a TV programme on another. It allows me to meet the CEO of a multi-million dollar organisation on one day, an interesting blogger the next and celebrities on another. It is a colourful world in this industry - at the end of the day, it is the opportunity to continue living colourfully that matters to me.
I told my friend, I am in PR because it's a job that allows me to do and learn alot of new things on a daily basis. It's also a job that allows me to meet and talk to different interesting people.
Then I stopped.
I thought for a while..
Is that still true and accurate?
I definitely get to do many things (not necessary new) everyday. I definitely get to meet and talk to different people (not all necessary interesting).
I came home and pondered for a while...
It is an interesting industry. It can be colourful. It can be exciting. BUT it is a job that doesn't allow complacency and a job that requires constant learning and upgrading - something that I don't see much nowadays. I am worried. I keep reminding myself not to get into a complacent stage where working is just a job to earn money, churning out similar kind of work all the time and compromise on creativity to find the best solution to a given problem.
Yesterday, I was telling a friend over lunch that I first went into PR by "accident." I was so inspired by my Public Relations lecturer in University, I decided, this is the industry perfect for me! I guess a semester was not enough time for her to tell me about the other ugly side of things.
Well, no regrets. Some complaints, but at the end of the day, I honestly do like the nature of the industry. I just need to find a niche, the right fit, the right accounts. It is really BS when people say "if you are a good consultant, you can DO EVERY ACCOUNT." There are people who just can't understand balance sheets, can't tell the difference between numbers - don't take on a financial account! There are those whose knowledge of technology is limited to using a laptop and a mobile phone and don't know what a blog is - for goodness sake, try not to take on a tech account.
I know many consultants will disagree with what I think, but at this point, this is exactly what i am thinking! There are some types of accounts that require alot more specific knowledge than others and some people are just not cut out to manage those.
Now, I have geared away from my original train of thoughts.
Why am I in PR?
It allows me to talk about whisky one day, jewellery the next and a TV programme on another. It allows me to meet the CEO of a multi-million dollar organisation on one day, an interesting blogger the next and celebrities on another. It is a colourful world in this industry - at the end of the day, it is the opportunity to continue living colourfully that matters to me.