(no subject)
Last night = totally uneventful. We had plans to either go to the Eaton Centre or go to the midweek service at Jarvis Street. We did neither and each fell asleep on the couch watching TV after dinner. The door to our living room was closed, so it got hot in there and I woke up stiff and sweaty. Of course, since I slept for the evening, I wasn't tired at night and was up till all hours. Brilliant.
We watched a documentary on "transformation war" used in the fight against Afghanistan and Iraq. The technology that the Americans have developed to wage war is stunning. In one sense, both Afghanistan and Iraq were testing grounds for new weapons and new strategies. Watching this documentary made me realize just what "shock and awe" meant to the US military. The one major tactical mistake that Rumsfeld seems to have made was in not sending enough troops over to the middle east. It's likely that there wouldn't have been as many casualties had there been more soldiers advancing on the enemy.
Vicky and I also watched a documentary on homosexuality and the media last night. It's funny how finicky the advertizing world is when it comes to how to market products to the people via television. At first, any TV show that had any tinge of homosexuality in it was considered taboo for advertizers to back. The way the documentary saw the timeline of progress, homosexuality was slowly brought into the public in the 60s and 70s through the back door, pardon the pun. Then, when AIDS struck the homosexual community in the 80s, all hell broke loose and you could get anyone to make being gay look normal to the viewing public. So advertizers completely scrapped any chance of backing TV programs that had gay content. By the mid-90s, things began to change. It really seems that when Ellen Degeneres came out of the closet, gay acceptance started over again, and through the late-90s to today, being gay is okay - at least on television. Now having anything gay in your show actually guarantees advertizing, where it once would have turned it's back.
Advertizing essentially makes the world go-round in mass media. If you don't have advertizing behind any of your shows, you have no money. If a show produces high ratings and the viewing public sees ads, then the marketing geniuses will back your show. If people don't watch your show, for whatever reason, then the advertizers back away and you're sunk.
I began to think last night, when considering just how many television shows promote homosexuality in one form or another, that chances are that media will become saturated with it to the point of nausea. Even some of the queer pundits predict it. Saturation can result in one of two things, mass desensitization to LGBT lifestyles and total acceptance, or in a wholesale rejection of something that has become boring. Aside from the stronger, conservative demographic who stands against the subversive homosexual agenda, most people will likely just become desensitized by the saturation and accept homosexuality as normal, carte blanche. We'll see what happens.
The weather outside is strange this morning. The sun was out when I came in to work, but it was lightly raining as well. I looked around for God's covenant sign to Noah, but I couldn't see one.