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Nov 18, 2010 11:28

Kimball Rowell
Fast Food Nation response

The exploitation of our society to create a long lasting, successful franchise is not an idea that is truly foreign to any of us.We are all use to the concept that big business is “evil”, and out to get us. In the book Fast Food Nation by. Eric Schlossen, we find out what the greatest detriment to our society truly is, and that is the monsters creating the fast food humans shove down their gullets with so little thought frequently. We as a society have become dependent on there being a quick meal available, and that dynamic was built by the men described in this book. Fast Food Nation first introduces us to the humble beginnings of fast food joints while America was growing during the early 20th century. The first fast food joints were created simply in pursuit of the American dream, and without the same callous as our contemporary examples. The origins of McDonald's is the starting point for what would become modern fast food practice, as they did away with the bell hops and most of their menu to create the first self-service fast food restaurant, and in doing this created the shape of the restaurants we currently know. Business conditions have deteriorated since that point, and as the book addresses, we now have problems with e-coli, illegal immigrants working there, and those in charge not caring the least bit as long as the money keeps rolling in.The fast food business is comparable to so many other businesses we have seen in the current times, as in regardless of what the original intent was, it has mutated into something far beyond the control of out people. It has been so ingrained in Americans to eat fast food that I am unsure if it could ever be taken out of us. The book addresses the business model of hooking them young, as if they are selling on the same level as Big Tobacco. They try to hook the young on it to by proxy hook parents, and hopefully retain the children due to nostalgia, and create another generation once they have kids. The entire business model of the fast food industry is built on American society slowly getting lazier, and continuing past habits, and that is sick.
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