Aside from the great fun of being constantly surrounded by
electric violins that
barely look like violins at all (or look like violins
not at all, from electric violins
made of high-tech polymers and
kevlar/carbon fiber composites (for gigs in *really* rough clubs?), to those with
five,
six, and even
seven strings, there is the amazing coolness of getting to talk to players from all sorts of different backgrounds (both musical and cultural), from all over the world.
Because we're the only place that does what we do with the depth and commitment that we do it, we're the place most people end up when they're looking for bowed electric strings. Which means I regularly get to deal with customers from far-flung places like Australia, Sweden, Germany, (most recently) Zambia -- pretty much everywhere in the world. It also means that we get the chance, every day, to help someone get exactly the sound (and look!) they've been searching for, and have a direct impact their musical lives and their interaction with the folks they play for.
And it occasionally get us involved with really cool things like when we connected
Sonia Lee with one of our other customers, so she could use their pink
Mark Wood Viper, which she played on
America's Got Talent, or when we rented a purple
Ted Brewer Vivo² to the folks at Size 12 Productions for HDNet's upcoming Dennis Rodman reality makeover show, Geek to Freak with Dennis Rodman. They're using it as part of an episode making over a mild-mannered law student (who just happens to have played violin for years) into a a full-blown heavy metal rocker. So we hooked them up with a wild purple violin that lights up when you play it, and they put him in an '80s hair-band tribute group. Fun stuff.
That's the amazing thing about being
the only shop in the world that specializes almost entirely in electric bowed strings. And how many people get to get up in the morning, knowing that they're going to work at the only place on the planet that does exactly what they do; that the company they work for is truly unique in the world?