marketing gone wrong
For certain commodities I have no brand loyalty and buy based on price or convenience. Thus, I recently bought a package of Scott Super Mega bathroom tissue, because with the coupon I had it was the cheapest per square inch and not known to be bad.
The rolls are huge -- too large to fit on a standard dispenser. Fail. But wait, they anticipated that and packaged an extender for your dispenser with the paper. This allows me to mount the rolls, but it's a little awkward and I don't plan to use that extender after the immediate need is gone.
Bigger is not always better, guys. Had Scott settled for rolls that comply with the standard interface, I'd be as likely as not to buy their product in the future. Now, however, they have acquired a small black mark; I will remember that it was Scott but might, in the future, not be able to remember if it was Ultra or Mega or Jumbo or Decadent or whatever, so better safe than sorry and I'll buy something else.
Is the chore of changing the roll really so distasteful that this is necessary for some segment of the market? (Do I really want to know the answer to that question?)
The rolls are huge -- too large to fit on a standard dispenser. Fail. But wait, they anticipated that and packaged an extender for your dispenser with the paper. This allows me to mount the rolls, but it's a little awkward and I don't plan to use that extender after the immediate need is gone.
Bigger is not always better, guys. Had Scott settled for rolls that comply with the standard interface, I'd be as likely as not to buy their product in the future. Now, however, they have acquired a small black mark; I will remember that it was Scott but might, in the future, not be able to remember if it was Ultra or Mega or Jumbo or Decadent or whatever, so better safe than sorry and I'll buy something else.
Is the chore of changing the roll really so distasteful that this is necessary for some segment of the market? (Do I really want to know the answer to that question?)