On the Art of Capitalisation
Not to be confused with "capitalism".
What I have to say is short and sweet, ultimately it boils down to this: just because a company decides how to capitalise its brand on its logos and its own publicity materials, does not mean that the normal rules of grammar (i.e. capitalisation at the start of a proper noun and at the start of a sentence) no longer apply.
When the BBC (an acronym, suck it) write "adidas" in an article I cry a little inside. I only just tolerate "iPod". The problem is the question of where this slippery slope might lead.
Some smart arsed individual will soon declare some suitably controversial brand is capitalised in a manner to deliberately project a message. Whilst I don't except the following companies to go down this route, I can come up with a couple of examples off the top of my head:
- Ford trUCKs
- manChester UNiTed
Formula One blabbering later.
What I have to say is short and sweet, ultimately it boils down to this: just because a company decides how to capitalise its brand on its logos and its own publicity materials, does not mean that the normal rules of grammar (i.e. capitalisation at the start of a proper noun and at the start of a sentence) no longer apply.
When the BBC (an acronym, suck it) write "adidas" in an article I cry a little inside. I only just tolerate "iPod". The problem is the question of where this slippery slope might lead.
Some smart arsed individual will soon declare some suitably controversial brand is capitalised in a manner to deliberately project a message. Whilst I don't except the following companies to go down this route, I can come up with a couple of examples off the top of my head:
- Ford trUCKs
- manChester UNiTed
Formula One blabbering later.