Discoverability, Still A Book’s Biggest Problem
I gave a talk as part of a panel in the Bookbuilders of Boston/Emerson College “Gutenberg to Google” series of presentations on the ebook r/evolution. I promised I’d put it online later for those who missed it, and here it is - my take on “discoverability” and how this key principle is behind three of the hot button issues facing publishers going digital, namely
1) the transition from physical retail marketplace to the online marketplace
2) the importance of social media and author involvement
3) Piracy! Yarrr!
I didn’t get into ebooks and place myself on the cutting edge of new book technology because I thought ebooks were really cool and I wanted to be where the action was. No, I was essentially FORCED to become an expert on ebooks or my company was dead in the water. I founded Circlet Press in 1992, way back before a little thing we refer to now as “The Returns Crisis.”
Circlet’s history is a turbulent one - we’ve been battered by every upheaval in the book industry since our founding in 1992.
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Mirrored from Circlet Press: Welcome to Circlet 2.0.