May 05, 2016 07:57
No matter what, there's a tendency for people to self-segregate into groups that don't communicate with each other. At work, we call this siloing - marketing doesn't talk to customer service, in store people don't know what's happening online; it's a mess that inhibits sales and slows brand growth. I see it elsewhere too; in academic disciplines, people cluster around their chosen school of thought and ignore, if not actively repudiate, all others. Kahneman, in his Thinking Fast & Slow (which I am reading slowly), points out that creativity/intelligence is based in the ability to recognize and use information that originates in a silo other than the one you normally occupy. You have to pay attention to what other people are doing.