Brain versus Brawndo
According to Arthur magazine, there is now a soft drink available called " Brawndo".
Why is this odd? Well, because it comes from a movie called 'Idiocracy' - a dumb and pointless retelling of The Marching Morons for, well, morons. In the film, everyone in the future has become so stupid that they use this soft drink as a replacement for water in irrigation - and wonder why their crops don't grow. The film was, by the way, a flop financially.
So, that's a drink, based on a film which lost money, and is associated with morons. On sale now.
Oh, the irony. Oh, the money that will be made by kids quaffing this muck ironically.
(Did I mention Idiocracy was written and directed by Mike Judge? Yeah - the creator of Beavis and Butthead. Also of King of the Hill and Office Space.
I wonder what his cut is - if anything?)
This may not be the dumbest tie-in for a media product ever, but I think it may be the first to try and get the product to earn back its costs with a dumb tie-in. This bodes ill.
Why is this odd? Well, because it comes from a movie called 'Idiocracy' - a dumb and pointless retelling of The Marching Morons for, well, morons. In the film, everyone in the future has become so stupid that they use this soft drink as a replacement for water in irrigation - and wonder why their crops don't grow. The film was, by the way, a flop financially.
So, that's a drink, based on a film which lost money, and is associated with morons. On sale now.
Oh, the irony. Oh, the money that will be made by kids quaffing this muck ironically.
(Did I mention Idiocracy was written and directed by Mike Judge? Yeah - the creator of Beavis and Butthead. Also of King of the Hill and Office Space.
I wonder what his cut is - if anything?)
This may not be the dumbest tie-in for a media product ever, but I think it may be the first to try and get the product to earn back its costs with a dumb tie-in. This bodes ill.