Tips for Profitable Email Marketing Campaigns

Jul 05, 2010 11:03

The reason email marketing has remained popular for so long is that so many people have found success with it. You can use it to start an internet business and take it to any level you want. So let's discuss some ways you can become more successful with your email marketing. mobile monopoly

We feel it's important to remind that maintaining proper ethics with email marketing is critical to long-term success. Just doing that helps to build trust and solidify your relationship with subscribers which is crucial to success. Just simply using that approach and never deviating from it will prevent anyone from thinking of you in negative terms. As you probably know, one practice with email spammers is they purposely make it hard to get away from them - unsubscribe. You need to do the opposite of that and give your subscribers an easy option to unsubscribe with one single click. The only people who mind that requirement are those for whom it will be a problem, namely the spammers. Also, having that in place can potentially help you in case you're falsely, or mistakenly, accused of spamming. There are many countries who are now adopting the law that requires the unsub link. Just doing things the right way will make everything easier for you, and people will be inclined to trust you more. Giving your subscribers and potential customers as much control as possible helps them to feel like you have respect for them, and that will go far and speak volumes for you. Using ethical standards in all your email campaigns will help to make your success a long-term proposition.

A lot of email marketers recommend going with the double optin subscription option just as a matter of protection from false accusations of spamming. It's just a confirmation plus it provides a permanent record that someone wants to be on your marketing list. Things happen, people forget they're on your list, and sometimes there are accusations of spamming - but you can prove you're not doing that. So obviously it will help to take some measures to protect yourself. It's possible that people have come to expect to do that, anyway. Nothing wrong with taking an extra step to protect yourself and your business. mobile monopoly

Another proven email marketing technique is personalizing emails by using people's first names. You can't go wrong using someone's name, as this is important to everyone. You are more likely to get a response from people if you use their first name in the subject and body of the email. If you want more people reading your emails and a higher click through rate, make sure you do this. Everyone wants to feel unique and not like an anonymous "friend" or "marketer." If you want to succeed long term, this is the kind of practice that will help you develop good relationships with your customers.

Overall, email marketing can be seen as a marketing medium that will only grow with time, it's up to you how effectively you utilize it.

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