Smile! You might save money.
Misery is not Miserly (PDF) is a new study demonstrating that people who are sad and self-focused are willing to pay more money to acquire an object than people who are happy and other-focused.
Perhaps to help curb rampant consumerism, we should try to cheer people up! OK, I'm kidding. But I can't help but think this is important information in understanding consumer culture.
Perhaps to help curb rampant consumerism, we should try to cheer people up! OK, I'm kidding. But I can't help but think this is important information in understanding consumer culture.