Is competition ever friendly?
I am really bad at the politics of competition. I will walk into an arena of competing associates and really believe they are willing to help and lend a hand in that great new “web 2.0″ way of sharing the love. But no.
No it isn’t so. The latest was me being bloody naive when I thought of marketing two different products and tweeting about it. Talk about cold shoulders from a large group of people.
I work with both products Ubertor and myRealPage. Both companies offer hosted websites for Realtors. As a designer and marketing person, I don’t see why I would limit my clients to one. Dumb of me to think everyone would understand.
In fact, there are more people rutted into their brand than my Grandpa was with his Ford. Once a Ford man always a ford man. People like this are your best marketers because they over compensate the products actual abilities as well as slander (without any legal liable) the competitors. Gramps hated anything import and was quite verbal about it. Case in point is this video “Ubertor vs myRealPage” from a Realtor making false statements. But wow, what a marketing plug for those who are unaware. A real user slamming the competition, (Interesting to note he’s selling Ubertor signups from his site, so I’m not too sure which it is, real user of selling agent)
Uberto or myRealPage, I have used both system for many years watching them change and grow. whether you choose Ubertor or myRealPage, each one is different and each has strengths and weaknesses. I want to offer as many marketing products as possible that I can help businesses brand and use. Cold shoulders can blindly follow like the old days. In the 2.0 version of open communication, perhaps there is a market out there for people who want a real choice, I’m hoping so.
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Originally published at An unbiased street view with curb appeal. You can comment here or there.