The Globe and Mail typically has good in depth articles. The one today by Martin Goldfarb is no exception. He talks about product branding (being a marketing expert he knows what he is talking about) and the ability of Stephen Harper to brand himself to the electorate.
http://www.theglobeandmail.com/servlet/story/RTGAM.20080910.welxngoldfarb0910/BNStory/politicsNow, why do Canadians feel uncomfortable with Mr. Harper? From his gung-ho commitment (until Wednesday) to Afghanistan to his one-time desire to fight in Iraq; from his legal battle with Elections Canada to his firing of an inconvenient nuclear inspector; from breaking the spirit of the election law he introduced to Parliament to his flirtation with anti-choice, he makes people twitchy and nervous. They may respect his intelligence but, by and large, they do not identify with his beliefs. They feel they don't truly know what he would do next if given a majority.
It is well worth the read.
Signed,
Eric James