Chocolatest

Mar 04, 2009 15:59

I keep seeing this new ad campaign that bugs me, about how Hershey has made its new milk chocolate bars the "Chocolatiest" ever.


I don't get it, if something is really "chocolatey" it's Dark chocolate, isn't it? If it's "less chocolatey" and more creamy, it's Milk chocolate, right? Maybe I'm just not understanding the science of this.. but it just seems like they want the best of both worlds in their ad campaign.

advertising, chocolate

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