Mind rape - or, going to the cinema
There's nothing in the concept of going to the cinema that necessitates being bludgeoned by a vile sadist, but it happens every time. For those of you who are clever enough to resist paying a small amount of money to have your mind brutally violated, I refer to the advertising.
There was no advertising at the cinema in past years. They had 'Overture Music' which was vastly superior in many ways; the main one being that this music didn't usually make you want to gnaw your own arms off. Eva and I went to see Prince Caspian last week; I promised to write about it then so here it is.
We saw the same adverts twice. Actually, you know those pointless little films that last about 12 seconds, feature some animated character, and advertise something you don't even know (possibly the light bulbs used in making the film -- you never find out)? They played one of them twice in succession, just straight up one after the after. The same damn thing.
Man, I hate cinemas.
And I didn't even like the film. Eva liked it, so I suppose it wasn't entirely a bad evening. I promise you, I will never buy another product advertised to me by a cinema. Screw you Dove, and screw you Bacardi.
There was no advertising at the cinema in past years. They had 'Overture Music' which was vastly superior in many ways; the main one being that this music didn't usually make you want to gnaw your own arms off. Eva and I went to see Prince Caspian last week; I promised to write about it then so here it is.
We saw the same adverts twice. Actually, you know those pointless little films that last about 12 seconds, feature some animated character, and advertise something you don't even know (possibly the light bulbs used in making the film -- you never find out)? They played one of them twice in succession, just straight up one after the after. The same damn thing.
Man, I hate cinemas.
And I didn't even like the film. Eva liked it, so I suppose it wasn't entirely a bad evening. I promise you, I will never buy another product advertised to me by a cinema. Screw you Dove, and screw you Bacardi.