I'm ok with most ads...
Ads on highly popular websites and business websites are a given and most try to target their visitors with ads which are specific to the topic. For example the ad below, it was taken from the University of San Diego’s website. Specifically it was taken from their baseball team’s page.
It’s a hotel ad. Gotta stay somewhere if you visit for a game or a week long camp, right? I may as well stay at the Ramada. They like baseball after all and I like baseball, so it must be the perfect place for me.
My problem is this. Look at the photo. Which base is that?
Yah, you see what I see, huh.
It’s not. It’s not first, it’s not second, and it’s not third.
Do not try to lure me in with fancy ads, do not aim at my weak parts, and do not attempt to schmooze me in this way. If you do you will only look silly. You will only prove to me that your tactics are just that, pure tactics. You don’t like baseball, you don’t “know” me, and you only want me to book a room with you so you can take my money.
I’d willingly hand over my money to you, as I’d need a place to stay regardless, but to attempt to show that you like what I like, to connect with me at some visceral level, well it tires me.
Please reshoot the ad, please pick a base; a real base to use. Have someone on location with you who knows baseball, who can tell you what is what on a baseball diamond. They don’t need to be in on the artistic side nor do they need to be in on the “message”.
If you want me to believe that you are a baseball fan like me then prove it to me. Don’t lie.
