Hi, my name is THE COLONEL, how may I serve you?
The KFC near my house has been undergoing a major remodel. Within the last few days, they completed the fascia on the corner, which features a large back-lit sign of the familiar Colonel, but with a big difference: he's wearing what appears to be a red apron over his usual white suit and black bow tie.
I'm sure this reinvented, stylized logo is intended to convey the notion that Harland Sanders is in the kitchen, rolling up his immaculate white linen sleeves to tweak the herb-to-spice ratios into perfection, but to me, it gives the impression that he's a pensioner plastering the mandated smile on his face as he prepares to get behind the counter and take some orders to supplement his SSI payments. Or perhaps getting ready to hose down the kill floors (in which case the smile is even more creepy than it already was).
I'm sure this reinvented, stylized logo is intended to convey the notion that Harland Sanders is in the kitchen, rolling up his immaculate white linen sleeves to tweak the herb-to-spice ratios into perfection, but to me, it gives the impression that he's a pensioner plastering the mandated smile on his face as he prepares to get behind the counter and take some orders to supplement his SSI payments. Or perhaps getting ready to hose down the kill floors (in which case the smile is even more creepy than it already was).