global media. how it fails.

Jul 01, 2010 09:20


NIKE'S "Write the Future" World Cup ad risks becoming a comedy classic after virtually all its stars flopped in South Africa.

The TV ad, watched 30million times on the web, includes Wayne Rooney - who didn't score. He lined up with Cristiano Ronaldo, who also misfired as Portugal crashed out against rivals Spain.

Franck Ribery helped prove France had no right to be at the World Cup, while Chelsea's Didier Drogba could not boost Ivory Coast.

Italy's Fabio Cannavaro was unable to lift Italy and Ronaldinho did not even make the Brazil squad.

Read more: http://www.thesun.co.uk/sol/homepage/news/3036901/On-me-ead-sun-Football-flops-take-hols.html#ixzz0sP9RnpdW

football, media, world

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