Eat me

May 20, 2013 20:26

I have always been somewhat creeped out by commercials that feature animated food or animals urging people to eat them.  See also: Douglas Adams's "Dish of the Day", and Alice being introduced to Mutton and Plum Pudding on the other side of the Looking-Glass; not to mention Paul Gallico's charming children's book Manxmouse.

But recent commercials for M&Ms are even more troubling.  Red M&M doesn't want to be eaten, but people around him talk about eating him, start gnawing on him despite his objections, and eventually stuff him - kicking and yelling - into an oven.

In Larry Niven's World of Ptavvs, there's a line: "An intelligent food animal!  Hitler would have fled, retching."  I've always thought that Niven was a bit of an optimist on that point.

advertising, grumbling, sf

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