I like this advert

[bunn]

It doesn't pander to the slow of reading, it gets straight to the point. It's clever in how it tells a story, and it showcases a clever technology that really does something, while simultaneously requiring no complexity in the technology that does the marketing.

Click to view

Comments

[ladyofastolat]

I like it, too. I had to watch it twice to get the full story, and an advert that makes you voluntarily watch it a second time has surely done its job. I was just thinking this weekend - when I watched about 15 hours of non-stop TV while sewing sails - that today's adverts (TV adverts, anyway) are spectacularly boring, with very few that anyone would want to willingly watch once, let alone twice.

[bunn]

I dunno, there are some good ones (as I've mentioned before 'compare the meerkat' is pretty impressive - the Virgin airline ad is quite good too, where they all march through the airport looking glam in the 1980s) ,but I suspect that advertising is one of those things that gets tired fast, and the older you get and the more you've seen, the harder it is to produce an ad you can see several times without wanting to throw something...

[ladyofastolat]

I definitely count the meerkat one as an exception to any sweeping rule that I might choose to dogmatically make. :-) The one showing their epic journey to Russia amused me enough that I found it online to show again to Pellinor.

It just seems to me that most TV adverts now just say, "Buy this, it's great, and it will [insert ridiculous claim here]." There's precious little wit and humour around. However, I'm quite prepared to accept that:
- someone has found that while wit and humour make your audience laugh, the boring approach works best for sales
- All the best adverts avoid the 10 a.m. slot on the Sci Fi Channel like the plague.
- All the cool kids play online now, and TV adverts are so 20th century.
- I view the adverts of yore through rose-tinted spectacles, remembering only the Carling Black Labels of the world, and forgetting all the thousands of dull ones.

[bunn]

I've just remembered that although the current More Than one is totally nothingish and unmemorable in terms of content, it has Baker Street by Gerry Rafferty as the soundtrack, and even a small snatch of Baker Street makes my life better. So I like that one too.

[jane_somebody]

Brilliant! Thanks for that. I particularly like the last bit where all the suggested completions for the search terms that flicker past also seem to tell part of the story - very clever, as you say. I first watched it without sound and was impressed enough, but then later watched it again with sound on and I liked the way the soundtrack completemented what was going onscreen too, with a very simple theme all the way through but just quite subtle storytelling hints of relevant sounds overlaying it.

Also, I am clearly *still* full of emotional hormones, 'cause I admit to tearing up a bit >_< Mind you, the last Oxo family advert did for me every time, so I guess I'm a lost cause...

[bunn]

I think it's supposed to do that to you!

Being able to do that with just text and a soundtrack shows its cunningness.