Why Crufts?

[bunn]

Oldies Club has had a bunch of volunteers at Crufts today.  A donor has contacted us to ask why, given that the RSPCA, Dogs Trust and PDSA have withdrawn from Crufts, and the coverage of the Kennel Club by the Pedigree Dogs Exposed program, we chose to be there.

I wrote this response and I'm rather pleased with it,  so I thought I'd blog it.

Comments

[bunn]

Thanks! I hope our donor agrees.

[lanciatore]

excellent, no weasel words there. Too many press releases (if you view your response as that, or at least a policy statement) fail to convince of the merit of their position by trying _so_ hard to not say anything that might sound contentious, the meaning is completely diluted and lost. Trust people to read, understand and appreciate your candour rather than sugar coat everything to the nth degree.

[bunn]

I believe that honesty/transparency is the recommended approach to 'difficult PR questions' - that's what I was aiming for anyway: 'in our shoes wouldn't you do the same...?' kind of thing.

Am quite impressed that this donor is informed enough to be questioning this sort of thing rather than just taking it as read that Crufts must be nice as it's a fluffy animal industry event.