Maybe not the most apropriate advertisement ever...
For the english-speakers on my f-list.
The news today is primarily about the huge-ass fire that has destroyed the entire top floor plus attic of a huge 3-part apartment building last night. 70-90 apartments of which a large chunk is probably completely destroyed, and the rest likely has quite some smoke and water damages. Luckily nobody was hurt, but a fair amount of people (including an aquantance of mine) had to be evacuated, and many people who were away for the holidays now have no home to come home to.
The advertisement above the main news is for the huge middle-day (between Yule and newyears) sale, and has some animated flames to show what a very hot sale it is... *cough*
You can go to VK and read the news if you know the language, the ad in question seems to have been pulled by now though.