tonight
I'm very excited I'm going to get to attend this tonight:
Creating A Digital Brand
Marketers can no longer afford to ignore the influence the interactive space holds over their consumers. Abandoning interruptive marketing to enter the digital arena can prove daunting as consumers now wield full access to communicate directly with a brand. At the same time, many brands have yet to fully explore how they want consumers to perceive them in the interactive space.
Representatives from MySpace.com and MTV will share how to develop your brand's digital personality. Learn how you can take advantage of portable technology, social networking, and the digital habits of your target audience .
Creating A Digital Brand
Marketers can no longer afford to ignore the influence the interactive space holds over their consumers. Abandoning interruptive marketing to enter the digital arena can prove daunting as consumers now wield full access to communicate directly with a brand. At the same time, many brands have yet to fully explore how they want consumers to perceive them in the interactive space.
Representatives from MySpace.com and MTV will share how to develop your brand's digital personality. Learn how you can take advantage of portable technology, social networking, and the digital habits of your target audience .