LOHAS, you've been packaged!
They've got us Pinned! The Marketing powers are looking at us, sizing us up, and ready to exploit our weaknesses. This is one of the most powerful growing marketing segments worldwide....
LOHAS (Lifestyles of Health and Sustainability)
Market Demographic characteristics: (taken from marketing materials commercially available)
-Very Liberal political outlook
-Drinks Imported Wines
-Uses Gmail
-Watches BBC America, Adult Swim, Comedy central, Travel Channel, Food Network, CNN, Bravo
-Takes Foreign Vacations
-Goes to Museums
-Visits NYTimes.com
-Reads NY Times, Real Simple, The New Yorker, Gourmet, Vanity Fair, O Magazine
-Likes to Backpack
-Yoga
Now of course this is not me, us, exactly... but pretty close, and pretty right... at least its all go the environment and such in mind, I just hope this marketing doesn't trick us into choosing what seem like great short term ideas that end up more damaging than the fossil choice.(ie. biofuel costs more carbon to make, raises the cost of corn, therefore costing more to corporate and consumer and environment)
Nonetheless... Its not a new idea, but new to me... and.
i just feel cheap!
LOHAS (Lifestyles of Health and Sustainability)
Market Demographic characteristics: (taken from marketing materials commercially available)
-Very Liberal political outlook
-Drinks Imported Wines
-Uses Gmail
-Watches BBC America, Adult Swim, Comedy central, Travel Channel, Food Network, CNN, Bravo
-Takes Foreign Vacations
-Goes to Museums
-Visits NYTimes.com
-Reads NY Times, Real Simple, The New Yorker, Gourmet, Vanity Fair, O Magazine
-Likes to Backpack
-Yoga
Now of course this is not me, us, exactly... but pretty close, and pretty right... at least its all go the environment and such in mind, I just hope this marketing doesn't trick us into choosing what seem like great short term ideas that end up more damaging than the fossil choice.(ie. biofuel costs more carbon to make, raises the cost of corn, therefore costing more to corporate and consumer and environment)
Nonetheless... Its not a new idea, but new to me... and.
i just feel cheap!