The Life and Death of a Catchphrase

[bottlerocket]

1. Eating in Andy's, he sees the man with the t-shirt standing at the counter.
2. He repeats the phrase from the man's t-shirt and laughs.
3. Soon, the phrase becomes an "in joke", and is repeated whenever possible.
4. It is obvious who wrote the grafitti on the wall.
5. Your new roomate uses the phrase as his screenname. There are several numbers behind it.
6. You hear the phrase repeated on television several times in commerical for a comedian.
7. The comedian's new DVD is titled after the phrase.