Those full-page fine-print ads in The Stranger

Feb 17, 2005 20:22

Anyone else notice those strange full-page megalomaniacal pseudoreligious screeds that have appeared in The Stranger (weekly Seattle alt rag) lately?

If you actually bother to read them, they are quite bizarre, being the proclamations of a person who claims to be the leader of twelve tribes of 12,000, the "true Jews" or some such nonsense, claims his people invented all the large world religions except Islam, which he obnoxiously slanders (except a few Sufis 'cause they're cool), and that his tribes are the chosen people who will survive the fascist apocalypse (or something like that, I don't know).

At any rate, the current incarnation of God is Neil Young. I can live with that. And something difficult to follow about Willy Wonka and his Oompah Loompahs.

Ok. So, his name, as appears in the ads, is Jeff Fairhall. He's the owner of Seattle-based Essential Baking Company. His bread is sold in lots of local stores. I've been buying their bread weekly for years. His company also bought the former Redhook Brewery building in Fremont, where they have a chocolate factory. (Hence the Willy Wonka references?) Apparently he periodically holds forth to an audience in the former Trolleyman bar space in that building.

Now new religions I don't have a problem with, but these ads just look like raving weirdness, and hateful and disrespectful to boot, especially toward Muslims, Jewish people, and women. It also sounds like he has lost touch with reality.

While there are plenty of mundane references to Jeff Fairhall and Essential Baking Company to be found in a cursory Google perusal, I don't see any discussion about this recent development.

I'm not sure what to do about buying that bread. I feel for the rest of his company. I suppose I should feel for him too, but it's difficult when he's spewing hate.
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